Duke infosys also provide advertising software and that helps advertisers to advertise on a wide range of websites. Advertising products allow advertisers to buy, manage and keep display advertising on websites including banners, overlays and rich media ads. Advertising software is usually managed by the management team or third-party advertising agency to drive both brand awareness and direct response initiatives.Advertising software gives advertisers the greatest access to other advertising channels, because it is one of the most common forms of online advertising.
The functionality of advertising can be offered through a best breed product, but usually it is offered as part of the cross. -Channel Advertising Platform, which includes additional channel functionality in Search, Mobile, Social Media or Video.Advertising products can act as a demand-side platform (DSP) to serve advertisements in real-time through a process called real-time bidding (RTB).
Advertising products are considered extraordinary by publisher advertising management products, including publisher ad servers and supply side platforms (SSPs), which allow website owners to create and sell advertising lists on their websites. To be eligible for inclusion in the Ad Rank, there must be a product: Provide tools to upload or create display ads such as banners, overlays or rich media ads Be able to buy and serve display ads for websites through ad networks, ad exchanges or direct website publishers Provide workflows to effectively manage and traffic ads.